Loom

🎯 Should you use Loom?

Buy if: You need async video intros that get passive candidates to reply when text emails get ignored.

Skip if: You're doing high-volume cold outreach where recording 50 personalized videos per day kills your pipeline velocity.

⚡ In practice

• ●Setup: 5 minutes to install Chrome extension and record first video
• ●Candidate outreach: Works when you need face time without booking a call
• ●Job previews: Better than a JD PDF, worse than a real walkthrough

⚠️ Where it breaks

• ●Videos under 90 seconds feel rushed, videos over 3 minutes never get watched.
• ●Free plan caps you at 25 videos per month, which means you burn through it in a week if you're sourcing full-time.

💸 Is it worth the money?

Free plan is fine for 1-2 key hires per month where personalization matters. Paid tiers start around $12/month but most recruiters never need them unless you're recording onboarding content or team intros at scale.

🆚 If not this

• ●Vidyard -> Better analytics and CRM integrations if you're already on Salesforce or HubSpot
• ●BombBomb -> Built for sales teams, clunkier UI but better deliverability tracking

🎯 Final verdict

Use it for senior hires or hard-to-reach passive candidates where a 90-second face intro beats your tenth LinkedIn InMail.